In a significant move to place India’s agro-products on the global stage, the Agricultural and Processed Food Products Export Development Authority (APEDA) has facilitated the export of India’s first ready-to-drink fig juice. This juice, made from GI-tagged Purandar figs, has been successfully shipped to Poland. Previously, in 2022, the fig juice was also exported to Germany.
Unique Qualities of Purandar Figs
- Taste and Texture: Purandar figs are renowned for their unique taste and texture. They feature high pulp content and are a rich source of vitamins and minerals.
- Appearance: The figs have an attractive violet color and an excellent sweet taste.
- Specialties: These qualities are attributed to the region’s climatic conditions, red-black soil, and salt-free well irrigation techniques.
Journey to Global Market
- SIAL 2023: The journey of this innovative fig juice began at the APEDA Pavilion during SIAL 2023 held in Greater Noida, New Delhi. This international trade showcase provided the initial platform for introducing the product to the global market.
- Macfrut 2024: The fig juice was further showcased at Macfrut 2024 in Rimini, Italy, with the support of APEDA. The event received a positive response from buyers, including an inquiry from MG Sales SP in Wroclaw, Poland, leading to this landmark export.
Achievements and Recognition
- Award: The fig juice, produced by Purandar Highlands Farmers Producer Company Ltd., won an award at the Macfrut 2024 event, underscoring its potential in the international market.
- First Export: Since the initial export of fresh GI-tagged Purandar figs to Hamburg in 2022, APEDA has been closely working with smallholder farmers to promote these products.
Milestone Shipment
- Departure: The milestone shipment, flagged off by Chairman APEDA, Abhishek Dev, in the presence of all stakeholders, departed on August 1, 2024, from Hamburg port in Germany.
- Significance: This event marks a significant achievement in promoting India’s unique agro-products on the global stage.
APEDA’s Role
APEDA’s continuous support and assistance have been crucial in the development and export of this product, helping to place India’s agro-products prominently on the global market.
Multiple-Choice Questions (MCQs):
- What is the primary product being exported by APEDA in this initiative?
- A) Fresh Purandar figs
- B) Ready-to-drink fig juice
- C) Fig-flavored snacks
- D) Dried figs
- Which country was the fig juice exported to before Poland?
- A) France
- B) Italy
- C) Germany
- D) Spain
- What are the notable characteristics of Purandar figs?
- A) High water content and tart flavor
- B) High pulp content and rich in vitamins & minerals
- C) Low sugar content and yellow color
- D) Thin skin and bitter taste
- Where was the fig juice first introduced to the global market?
- A) Macfrut 2024
- B) SIAL 2023
- C) World Food Expo 2024
- D) Food and Beverage Fair 2023
- Which event awarded the fig juice for its international market potential?
- A) SIAL 2023
- B) Macfrut 2024
- C) Food Expo 2024
- D) Global Agro Fair 2023