Air India Express, a Tata Group-owned low-cost carrier, has unveiled a new brand identity that is both dynamic and vibrant. The airline’s new color scheme is dominated by shades of orange and turquoise, which represent its core values of enthusiasm, agility, style, and modernity.
The airline’s new branding also extends to its aircraft livery, which will feature designs inspired by traditional Indian textile patterns such as Bandhani, Ajrakh, Patola, Kanjeevaram, and Kalamkari. This is a unique way for Air India Express to pay homage to India’s rich cultural heritage and connect passengers with the nation’s diverse artistic traditions.
In addition to the new visual identity, Air India Express has also introduced a signature sonic identity, featuring a vibrant melody and a musical logo that evokes the Rasas of Karuna, Adbutha, and Veera. This harmonious welcome reflects the airline’s commitment to providing a world-class passenger experience.
Air India Express’s new brand identity is a transformative moment for the airline, as it embarks on a new phase of growth and expansion. With a fleet of 50 new Boeing B737-8 aircraft set to be inducted over the next 15 months, Air India Express is poised to double in size in a remarkably short span. Over the next 5 years, the airline aims to expand its fleet to about 170 narrow-body aircraft, covering both domestic and short-haul international routes.
Air India Express’s rebranding is also significant in the context of the Tata Group’s consolidation of its airline business. The group’s merger of Vistara with Air India is a sign of its commitment to transforming the Indian aviation industry.
Air India Express’s new brand identity is a bold and exciting move that reflects the airline’s commitment to growth, innovation, and celebrating India’s rich cultural heritage. As Air India Express expands its fleet and embraces India’s diversity, the airline is poised to make a significant mark in the aviation industry.