Switzerland Tourism has appointed Olympic gold medalist Neeraj Chopra as its ‘Friendship Ambassador’ to showcase and promote locations in the country to Indian travellers.
He will share his experiences in the country to showcase it as the ideal destination for outdoors and the best destination for hiking, biking, soft and extreme adventure and of course snow sports.
According to ResearchAndMarkets.com, the Indian outbound tourism market is expected to surpass $42 billion by the end of 2024.