The Central Consumer Protection Authority (CCPA) has issued a notice to Amazon concerning the sale of sweets under the misleading name ‘Shri Ram Mandir Ayodhya Prasad.’ Amazon has been given a seven-day deadline to respond to the notice, and failure to do so may result in necessary action being initiated against the e-commerce giant under the provisions of the Consumer Protection Act, 2019.
The CCPA’s move comes in response to a representation made by the Confederation of All India Traders, alleging that Amazon is involved in deceptive trade practices by selling sweets under the guise of ‘Shri Ram Mandir Ayodhya Prasad.’ The Consumer Affairs, Food, and Public Distribution Ministry have underscored the significance of preventing false representations in the sale of food products online. According to the ministry, such deceptive practices mislead consumers about the genuine characteristics of the product, influencing them to make purchase decisions based on inaccurate information.
The ministry has emphasized that these actions by Amazon have the potential to lead consumers to make choices they might not have otherwise made if the true attributes of the product were accurately presented. The issuance of the notice signals the initiation of regulatory action aimed at curbing deceptive trade practices and ensuring transparency in online sales, in line with the consumer protection regulations.