Flipkart has signed an agreement with the Indian Institute of Millets Research (IIMR) to give Farmer Producer Organizations (FPOs) and Self-Help Groups (SHGs) access to markets.
Flipkart will work with these communities through virtual and on-ground training and capacity-building initiatives to provide them with an understanding of the quality, pricing, and licenses required to be a part of the FPO ecosystem.
The IIMR will help the FPOs and SHGs with necessary infrastructure and approvals to take this partnership forward.
Smrithi Ravichandran, Vice-President of Flipkart, said the company has trained over 10,000 farmers across the country on product quality and food safety.