HDFC Bank announced the launch of its latest campaign, titled ‘Vigil Aunty’ to promote safe banking habits among people.
HDFC Bank said that Anuradha Menon who plays the popular character of ‘Lola Kutty’ on television, will be the face of the ‘Vigil Aunty’ campaign.
HDFC Bank already has a cybersecurity campaign called ‘Mooh Band Rakho’ running. Mooh Band Rakho literally translates into ‘keep your mouth shut’ i.e., don’t talk, as it could lead to breach of your financial security. The new campaign featuring Menon, HDFC Bank said, will complement the existing cyber security campaign.