The Health Ministry has issued a directive to both the Board of Control for Cricket in India (BCCI) and the Sports Authority of India (SAI). This request focuses on addressing and curbing the use of surrogate advertising for tobacco and alcohol products by sportspersons.
Key Points
- Objective of the Directive
- The directive aims to prevent sportspersons from endorsing or promoting tobacco and alcohol products indirectly through surrogate advertising.
- Implications for BCCI and SAI
- Both organizations are expected to implement measures to ensure compliance with the directive.
- They need to establish monitoring systems to identify and address surrogate advertising practices.
- Expected Outcomes
- Reduction in indirect promotion of harmful substances through sports endorsements.
- Enhanced adherence to health regulations and promotion of healthier lifestyles.
Action Plan
- Review of Current Endorsements
- BCCI and SAI will review current sports endorsements to identify any surrogate tobacco or alcohol ads.
- Implementation of Guidelines
- Both organizations will develop and enforce guidelines to prevent surrogate advertising.
- Monitoring and Reporting
- Establish a robust monitoring mechanism to track endorsements and report violations.
Multiple Choice Questions (MCQs):
- What is the primary goal of the Health Ministry’s directive to BCCI and SAI?
- A) To promote more sports events
- B) To prevent surrogate advertising of tobacco and alcohol by sportspersons
- C) To increase sports endorsements
- D) To reduce sports-related injuries
- Which organizations are required to act upon the Health Ministry’s directive?
- A) FIFA and IOC
- B) BCCI and SAI
- C) NBA and MLB
- D) ICC and FIH
- What is one of the expected outcomes of the directive?
- A) Increased tobacco and alcohol consumption
- B) Reduced promotion of harmful substances through sports
- C) Higher sports endorsement rates
- D) More sports events
- What will BCCI and SAI review as part of the directive implementation?
- A) Sports event schedules
- B) Current sports endorsements for surrogate advertising
- C) Player performance statistics
- D) Sponsorship deals