The Indian Railways’ “One Station One Product” (OSOP) initiative, which provides distinctive sale outlets for locals to sell indigenous products, has reached a significant milestone, with 1,037 stations nationwide now featuring these unique retail spaces. Launched in May 2022, the OSOP scheme has gained momentum, garnering support from local artisans and workers across the country.
Designed by the National Institute of Design, Ahmedabad, the OSOP outlets provide high visibility to indigenous products, fostering economic opportunities for local craftsmen. As of November 9, 2023, 1,134 outlets are operational at 1,037 stations across 27 states, with Tamil Nadu leading the way with 146 outlets at 137 stations. West Bengal and Uttar Pradesh follow closely, with 123 outlets at 123 stations and 112 outlets at 105 stations, respectively.
The OSOP scheme has demonstrated its impact, benefiting 39,847 direct beneficiaries and, considering five indirect beneficiaries for each allotment, a total of 1,43,232 individuals. To date, the scheme has recorded total sales of Rs 49.58 crore.
Aligned with the goal of enhancing livelihoods for local artisans, weavers, and craftsmen, the OSOP scheme, announced in the Union Budget 2022-23, provides sale outlets at stations nationwide, allotted through a transparent tendering process. To ensure the scheme’s reach and fairness, the Indian Railways has implemented various public outreach measures, including advertising in newspapers and social media, making public announcements, issuing press notifications, and conducting personal visits to artisans.
Products sold at these outlets reflect the rich cultural heritage of India, encompassing indigenous artefacts, handicrafts, textiles, handlooms, toys, leather products, traditional appliances/instruments, garments, gems and jewellery, and locally made or grown processed and semi-processed food products.
The OSOP initiative represents a significant step towards empowering local artisans and craftsmen, showcasing their skills and talents to a wider audience. As the scheme continues to expand, it is poised to play an increasingly important role in preserving India’s cultural heritage while enhancing the livelihoods of its communities.