JioMart, a venture of Reliance Retail, has enlisted the legendary cricketer Mahendra Singh Dhoni as its brand ambassador for the rebranded festive campaign, “JioUtsav, Celebrations Of India,” scheduled to launch on October 8, 2023. This collaboration coincides with the campaign’s evolution, which is designed to pay homage to India’s vibrant culture, its diverse population, and the multitude of festivals that grace the nation’s calendar. Drawing inspiration from Dhoni’s extraordinary life, the campaign acknowledges his pivotal role in providing the nation with countless reasons for celebration, thanks to his remarkable cricketing achievements.
The campaign’s core message encourages people to rejoice in every moment of happiness, festivity, and special occasions with their loved ones. It positions shopping as an integral part of these celebrations, spotlighting JioMart as the preferred platform for all shopping needs. Furthermore, the campaign promises an array of exciting shopping deals and discounts that will be available on the platform.
JioMart has been steadily expanding its footprint in the Indian e-commerce landscape, offering a diverse range of products, including electronics, groceries, fashion, and home essentials. The platform currently collaborates with over 1,000 artisans and boasts a catalog of 150,000 unique products. Notably, non-metro regions account for approximately 60% of JioMart’s total sales, underscoring its successful efforts to democratize digital retail by reaching consumers in smaller towns and cities.
As JioMart continues to extend its reach and enhance its product offerings, this partnership is poised to reinforce its position in the competitive online retail arena. MS Dhoni’s association with JioMart symbolizes the brand’s unwavering commitment to excellence, trustworthiness, and reliability, heralding exciting prospects for both the brand and its customers.
CEO of JioMart: Sandeep Varaganti