In Jammu and Kashmir, Lieutenant Governor Manoj Sinha inaugurated “UMEED Market Place” under AVSAR Scheme of Airport Authority of India at Srinagar International airport yesterday. A similar Marketplace was also opened at Jammu Airport and both the outlets will exhibit products of all 20 districts.
Lt Governor Manoj Sinha in his address said that such an initiative will support local art and artisans of Self Help Groups of J&K Rural Livelihood Mission, providing a platform to market local products directly to the customers. He maintained that the products of Self Help Groups will get exposed to the national market, strengthen the local artisan community and provide sufficient promotional avenues for their products.
More than five lakh women will benefit every year from stalls & counters offered to them for 15 days on a rotational basis. It will also serve as a point for passengers to place bulk orders and request customized demands for corporate gifting as well, it was informed.
Earlier, the Lt Governor unveiled a 20X20 ft LED Video wall at Srinagar Airport. The inauguration ceremony commenced with the display of ‘Har Ghar Tiranga’ theme on the LED Video Wall commemorating 75 years of Independence.