Nai Chetna Campaign

The Centre is set to roll out a nationwide campaign on Friday to sensitise women, especially in rural areas, about gender-based violence and make them aware of various institutional mechanisms available to help them.

‘Nai Chetna’, the month-long campaign envisioned as a ‘Jan Andolan’ (people’s movement), will be launched by Union Minister for Rural Development Giriraj Singh at an event here to mark International Day for Elimination of Violence Against Women and Girls.

The month-long campaign seeks to enable women to acknowledge gender-based violence, prepare them to raise their voices against it and guide them to seek support from various institutional mechanisms available to them.

Over the next five years, according to the ministry, the campaign seeks to build a common understanding and recognition of gender disadvantage and discrimination across levels among community institutions, rural communities and government departments