PhonePe has launched a new consumer-facing application named Pincode, which will be a part of India’s Open Network for Digital Commerce (ONDC) framework.
Aim: To strengthen its e-commerce forays
Pincode is a buyer app that focuses on hyperlocal commerce and is available for download on both Google Play and the App Store. It will launch in six major categories including grocery, food, pharma, electronics, home decor, and fashion.