While digital payments have skyrocketed during the past few years, a significant portion of the population still does not use digital payments for day-to-day transactions. In order to bridge this gap, Reserve Bank of India (RBI) governor Shaktikanta Das on Monday launched a mission — “Har Payment Digital” – with the aim of making every citizen in the country a user of digital payments as part of Digital Payments Awareness Week (DPAW) 2023. The theme of the awareness week is “Adopt digital payments and Teach others also”.
Forty-two per cent of 90,000 respondents in an RBI survey said that they had used digital payments; 35 per cent said they were non-users though aware of digital payments, while 23 per cent weren’t aware of digital payments.
The “Har Payment Digital” (HPD) mission would run till the period of Vision 2025, with an intention to convert the non-users into users of digital payments. Vision 2025 has its theme as “E-Payments for Everyone, Everywhere and Everytime”.
From this week onwards, RBI in collaboration with the banks and other stakeholders of the payment systems will carry out a multimodal campaign covering print, television, radio and social media during the week around the theme — “Adopt digital payments and Teach others also”.
Through the campaign, the users of digital payments will be encouraged to teach non-users about the ease, safety and convenience of digital payments to fulfil the mission of every citizen a digital payments user, the central bank said.