apanese clothing brand Uniqlo has chosen Bollywood actress Katrina Kaif as its first ambassador in India. This one-year partnership will see Kaif feature in campaign films and other marketing materials for Uniqlo’s Fall-Winter 2023 collection.
Uniqlo, which made its India debut in 2019, is rapidly expanding its presence in the country. It currently operates ten stores, with two more in the pipeline. The brand is known for its casual clothing lines that cater to a wide range of age groups.
Uniqlo’s appointment of Kaif as its brand ambassador reflects its commitment to capturing a larger share of the Indian fashion market. Kaif is one of the most popular and influential actresses in India, and her association with Uniqlo is likely to boost the brand’s appeal among Indian consumers.
This partnership is also significant for Uniqlo’s global expansion strategy. Kaif is a global icon, and her endorsement of the brand will help Uniqlo reach new markets and build a stronger international reputation.