IRCTC, renowned for its pioneering work in railway ticket booking and catering services in India, is embarking on a new frontier of passenger services through its collaboration with Zomato. The core objective of this partnership is to cater to the diverse culinary preferences of railway passengers, ensuring they have access to a wide range of meals that align with their tastes and dietary needs. Travelers can look forward to an enhanced dining experience, marked by increased choices, convenience, and overall journey comfort.
As a part of this groundbreaking alliance, IRCTC has initiated a Proof of Concept (PoC) at five prominent railway stations: New Delhi, Prayagraj, Kanpur, Lucknow, and Varanasi. This PoC enables passengers to pre-order and receive meals through the IRCTC E-Catering portal, with the assistance of Zomato. It signifies a significant leap toward offering passengers a seamless and convenient food ordering experience during their train journeys.
The primary aim of this collaboration is to elevate the travel experience of rail passengers. With an expanded array of food options, travelers can savor their favorite meals or explore new culinary delights while on the go. This partnership is all about making train journeys more enjoyable, comfortable, and aligned with the evolving preferences of passengers.
Following the announcement, Zomato’s shares experienced an upswing, trading at a 52-week high of Rs 115 per share. This collaboration represents a strategic stride for Zomato as it extends its services to a new and extensive customer base.
Notably, the catering arm of IRCTC has introduced special Navratri thalis, catering to the specific dietary needs and preferences of fasting passengers. These initiatives underscore IRCTC’s unwavering commitment to providing a holistic and delightful travel experience for its passengers.