Laos to Host ASEAN Tourism Forum 2024 with “Quality and Responsible Tourism: Sustaining ASEAN Future” Theme


Laos has been selected as the host country for the ASEAN Tourism Forum (ATF) 2024, an annual event that brings together tourism stakeholders from across the ASEAN region. The ATF serves as a platform for promoting cooperation, collaboration, and exchange of ideas to enhance tourism development in ASEAN countries.

The ATF 2024 will be held under the theme “Quality and Responsible Tourism: Sustaining ASEAN Future.” This theme underscores the region’s commitment to promoting sustainable and responsible tourism practices, acknowledging the importance of tourism in driving economic growth, preserving cultural heritage, and protecting the environment.

As the host country, Laos will have the opportunity to showcase its rich cultural heritage, natural beauty, and tourism offerings to delegates from ASEAN member countries and international participants. The forum will provide a platform for Laos to share its success stories, best practices, and initiatives in sustainable tourism, serving as an inspiration for other ASEAN nations.

The ATF 2024 will feature a series of meetings, conferences, and exhibitions that aim to facilitate networking, knowledge-sharing, and collaboration among tourism industry professionals. Participants will discuss various topics such as destination management, tourism marketing, community-based tourism, and the use of technology in promoting sustainable tourism.

The forum will also provide a platform for policymakers, tourism organizations, and industry stakeholders to discuss strategies and initiatives for promoting quality and responsible tourism in ASEAN. This includes addressing challenges related to overtourism, preserving cultural heritage, promoting inclusive growth, and mitigating the environmental impact of tourism.

By hosting the ATF 2024, Laos has an opportunity to highlight its commitment to sustainable tourism practices and position itself as a responsible tourism destination within the ASEAN region. The event will contribute to raising awareness about the importance of responsible tourism and encourage collaboration among ASEAN countries in achieving sustainable tourism goals.

Furthermore, the ATF 2024 will support the ASEAN Tourism Strategic Plan (ATSP) 2016-2025, which outlines the region’s vision for sustainable tourism development. The forum will provide a platform to assess the progress made in implementing the ATSP and discuss strategies for achieving its objectives, including enhancing competitiveness, promoting cultural diversity, and preserving natural resources.

In conclusion, Laos being chosen as the host country for the ASEAN Tourism Forum 2024 with the theme “Quality and Responsible Tourism: Sustaining ASEAN Future” demonstrates the region’s commitment to promoting sustainable tourism practices. The forum will serve as a platform for exchanging ideas, sharing best practices, and fostering collaboration among ASEAN member countries. It presents an opportunity for Laos to showcase its tourism offerings and initiatives while contributing to the overall development of responsible and sustainable tourism in ASEAN.

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