MakeMyTrip, a prominent name in the travel industry, has unveiled a strategic collaboration with the Ministry of Tourism to introduce a captivating selection of over 600 distinctive and offbeat travel destinations. This innovative endeavor takes shape through the launch of a dedicated microsite called the ‘Traveller’s Map of India’, offering a dynamic platform for interactive engagement and exploration of India’s less-explored treasures, all while harmonizing with the Government’s forward-looking ‘Dekho Apna Desh’ program.
The inception of the ‘Traveller’s Map of India’ microsite resonates deeply with the spirit of every avid Indian traveler. This initiative empowers individuals to advocate for the nation’s rich cultural, historical, natural, and geographical marvels, granting them the authority to shed light on hidden gems that deserve recognition. Minister of Tourism, Kishan Reddy, enthusiastically welcomed MakeMyTrip’s collaborative venture, commending their role in spotlighting the diverse array of destinations within India, thereby propelling domestic tourism.
Drawing upon the extensive travel search records of Indian users on the platform, MakeMyTrip meticulously curated a list of destinations. These selections, rooted in the collective preferences of the nation’s travelers, transcend the mainstream to reveal lesser-known and region-specific treasures. Organized thoughtfully into categories such as adventure, wildlife, heritage, mountains, and beaches, among others, these destinations cater to diverse travel preferences.
The ‘Dekho Apna Desh’ initiative, spearheaded by the Ministry of Tourism, stands as a testament to the Government’s commitment to nurturing the tourism sector. Beyond extending financial support to travelers, the initiative strives to bolster India’s tourism infrastructure, creating an enticing and resilient foundation for travel experiences.
This vision is underpinned by a substantial budget allocation, earmarked to enhance tourism-related amenities across the nation. With a strategic blueprint targeting approximately 50 distinct destinations, the initiative envisions an enriched tourist landscape that showcases the vibrant tapestry of Indian heritage, culture, and landscapes.
Leading this collaborative stride is Rajesh Magow, Co-Founder and Group CEO of MakeMyTrip, whose vision and dedication epitomize the drive to unlock India’s hidden treasures and to inspire a new era of exploration and appreciation for the nation’s diverse beauty.