One District One Product (ODOP) Collaborates with Government of Gujarat to Promote Indigenous Crafts

In a significant endeavor to celebrate and elevate the indigenous crafts of Gujarat, the One District One Product (ODOP) program, a collaborative initiative by the Department for Promotion of Industry & Internal Trade (DPIIT) and the Ministry of Commerce & Industry, has formed a momentous partnership with the Government of Gujarat. This strategic alliance aims to promote and recognize the distinctive products of the state, fostering a platform for artisans to shine on a national scale.

ODOP and the Government of Gujarat have taken a multi-faceted approach to enhance product visibility. The introduction of product tagging and story cards serves to provide customers with insightful narratives behind the products, while directing them to emporia, thus propelling sales and elevating the profile of Gujarat’s remarkable creations.

To provide a captivating showcase for these exceptional products, Garvi Gujarat Bhawan has seamlessly integrated ODOP products into its interiors, providing visitors with a captivating display of Gujarat’s rich and diverse handicrafts.

With meticulous attention to promoting select products, the ODOP program in Gujarat has focused on particular crafts, such as Sujani Handloom, Jamnagari Bandhini, Patan Patola, Agate Stone in Khambat district, and Sujani in Bharuch district. These initiatives have been bolstered by the invaluable support of workshops conducted by the esteemed National Institute of Design, further enriching the artisans’ skills and artistic endeavors.

The overarching mission of the ODOP initiative is to foster self-reliance and balanced regional development across all districts of India. By meticulously selecting, branding, and promoting one distinctive product from each district, ODOP showcases the immense diversity of India’s craft heritage, encompassing handlooms and handicrafts alike. To achieve its goals effectively, the ODOP team actively collaborates with other government and private entities aligned with a similar mission, creating a powerful network that extends its reach and impact to a wider audience.

Originally introduced in Uttar Pradesh on January 24, 2018, the One District One Product (ODOP) program has since been an instrumental force in empowering local artisans and catalyzing comprehensive socioeconomic growth in various regions across India.

Minister of Department for Promotion of Industry and Internal Trade: Shri Piyush Goyal