SBI Card Launches Enhanced ‘AURUM’ Super-Premium Card for High-Net-Worth Individuals

SBI Card, the largest credit card issuer in India, has launched an upgraded version of its super-premium ‘AURUM’ card, designed specifically for the affluent elite, including high-net-worth individuals (HNIs). With these enhancements, AURUM cardholders can now enjoy annual benefits of up to Rs 2 lakh, determined by their spending patterns. The card offers unlimited international lounge access to its primary holders and grants up to four international lounge visits for accompanying guests. Additionally, new cardholders will receive a one-year Club Marriott membership as a generous welcome gift.

AURUM has been meticulously tailored to cater to the refined tastes and luxurious lifestyles of globetrotters and high-achieving executives who relentlessly pursue excellence in every facet of their lives. It has quickly established itself as one of the most coveted cards in the super-premium segment. Building on the admiration it has garnered thus far, we are committed to elevating the cardholders’ experience to new heights.

In summary, AURUM cardholders can anticipate a more gratifying, opulent, and rewarding experience. The joining and annual membership fee for this exclusive, by-invitation-only card stands at Rs 9,999, a sum that is reimbursed once the cardholder achieves a spending milestone of Rs 12 lakh within the card membership year.

Additional Information:

  • SBI Card Headquarters: Gurugram
  • SBI Card CEO: Rama Mohan Rao Amara (as of January 30, 2021)
  • SBI Card Parent Organization: State Bank of India
  • SBI Card Founded: October 1998