In a strategic move to bolster customer retention and increase order value, Swiggy has entered into a collaboration with HDFC Bank to unveil an exciting co-branded credit card. This trend mirrors the recent partnerships between various ecommerce platforms and financial institutions that seek to provide customers with attractive credit card offerings.
Facilitated by Mastercard’s widely accepted payment network, the Swiggy-HDFC co-branded credit card aims to entice cardholders with appealing benefits. One of the key highlights of the card is a generous 10% cashback on all transactions made on the Swiggy platform, encompassing food delivery, quick-commerce grocery delivery, and dining out.
Beyond the Swiggy platform, the card also extends its advantages to other popular ecommerce destinations. Cardholders can enjoy a 5% cashback on purchases made on leading platforms such as Amazon, Flipkart, Myntra, Nykaa, Ola, and renowned fashion websites like Nike, H&M, Adidas, Zara, and more.
Notably, the cashback earned through these transactions will be credited in the form of “Swiggy Money.” Swiggy Money serves as a digital wallet feature within the Swiggy app, empowering users to conveniently make transactions across the Swiggy platform.
With this innovative credit card offering, Swiggy and HDFC Bank are set to enhance customer engagement, loyalty, and overall spending on the Swiggy platform, all while providing users with enticing benefits and rewards for their purchases.