Viacom 18 Secures BCCI TV and Digital Media Rights in a 5-Year Deal Worth Rs 5,963 Crore

In a major coup for Viacom 18, one of India’s leading media and entertainment conglomerates, the company has secured the coveted TV and digital media rights for the Board of Control for Cricket in India (BCCI) events. This significant achievement comes as part of a monumental five-year deal, and the financial implications of the agreement are nothing short of remarkable, amounting to a staggering Rs 5,963 crore.

This strategic partnership between Viacom 18 and BCCI is set to reshape the landscape of cricket broadcasting in India. The deal encompasses the exclusive rights to broadcast BCCI’s cricketing events across both television and digital media platforms, promising fans an unparalleled viewing experience.

The scope of the agreement covers a wide array of cricketing tournaments and series conducted by BCCI, including but not limited to high-profile fixtures like the Indian Premier League (IPL), domestic tournaments, international matches played in India, and much more. With this comprehensive coverage, Viacom 18 is positioned to deliver cricketing action directly to the screens of millions of enthusiasts, ensuring that fans don’t miss a moment of the excitement.

Viacom 18, a prominent player in the Indian media and entertainment industry, brings a wealth of experience and expertise to the table. The company’s commitment to delivering top-notch content and innovative programming is expected to elevate the viewing experience for cricket fans across the country.

This development not only showcases the growing significance of sports broadcasting but also reinforces Viacom 18’s position as a major player in the Indian media landscape. As cricket continues to be a unifying force and a source of entertainment for millions, this partnership between Viacom 18 and BCCI promises to make cricket even more accessible and enjoyable for fans, both old and new.